GRUPA COLLECTIVE ADVERTISING AGENCY PREPARED VISUAL INSTRUMENTS FOR TV BIZNES TELEVISION. The new marketing instruments aim at reaching the Polish top management and increasing the awareness of benefits offered by TV BIZNES. Programs and news of TV BIZNES, are first of all addressed to people interested in business issues. This is a fast communication of current and most important business news and economic information, current exchange rates, stock market quotations, forecasts. Currently[...]

GRUPA COLLECTIVE PREPARED AND CARRIED OUT THE PRODUCTION OF PROMOTIONAL IMAGE INSTRUMENTS FOR BASEN POOL ŚWITA COMPANY Aims of promotion: Increase brand awareness, sales support. Marketing challenge: Basen Pool Świta brand as immediately identified with the best pool seller and maker. Collective Group suggested a promotion based on creating two types of instruments: - image folder for the group of target customers, who decided to purchase and install a swimming pool, looking for a particular[...]

COLLECTIVE GROUP PREPARED AND IMPLEMENTED THE ADVERTISING CAMPAIGN FOR THE BRAND OF PAW DECOR COLLECTION. The goals of the campaign: increase brand awareness, strengthen the image of the company, Marketing challenge: inform the strictly defined target group of the target brand of Paw Décor Collection. Strategy: The strategy of the advertising campaign consisted in using the niche segment in reaching the defined target group interested in the subjects of cookery and table décor. It assumes[...]

GRUPA COLLECTIVE SP. Z O.O. ADVERTISING AGENCY IN COOPERATION WITH THE COMMUNAL AND HOUSING ECONOMY DEPARTMENT OF THE POZNAŃ CITY OFFICE IS PLANNING TO DEVELOP THE ECOLOGICAL AWARENESS OF THE YOUNGEST. Communal waste is a problem of each big city, especially that there is more and more of it every year. In response to the increasing problem connected with environment protection Grupa Collective together with the Communal and Housing Economy Department of the Poznań City Office elaborated a[...]

GRUPA COLLECTIVE ADVERTISING AGENCY PREPARED INSTRUMENTS PROMOTING THE DIAMANT EKSTRA FLOUR FOR DIAMANT INTERNATIONAL SP. Z O.O. FROM GRODZISK WLKP. Diamant International Sp. z o.o. based in Grodzisk Wlkp. Manufacturer of Diamant Ekstra flour begins the campaign aimed at building brand awareness and gaining new customers in the retail channel. In order to do so, Information folders are distributed among people, describing the benefits they have from using these goods, as well as the advantages[...]